TrustRadius Insights
Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
Overview
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
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What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Sprinklr Insights Features
- Supported: Competitive insights and Benchmarking
- Supported: Social Listening Insights
- Supported: Product Insights
- Supported: Location Insights
- Supported: Media Monitoring & Analytics
- Supported: Visual Insights
- Supported: AI Studio
- Supported: Smart Trends
- Supported: Smart Alerts
- Supported: Mobile App
- Supported: Presentation & Display
- Supported: Smart Quick Insights
- Supported: Smart Content Intelligence
- Supported: Audience Insights
- Supported: Brand Reputation Insights
Sprinklr Insights Video
Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.
Sprinklr Insights Competitors
Sprinklr Insights Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
Frequently Asked Questions
Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.
Reviewers rate Support Rating highest, with a score of 7.4.
The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.
One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.
Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.
Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.
Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.
Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.
Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.
User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.
Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.
Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.
Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
November 08, 2022
Expansive, Overwhelming, and Very Customizable.
Score 8 out of 10
Vetted Review
Verified User
We use Sprinklr Modern Research to analyze our audiences across social media platforms. Sprinklr is able to pull in mentions about our brand as well as related topics and trends. We use this information to inform our social strategy. We also track our competitor's mentions and the buzz they receive to help inform our strategy.
- The listening dashboards are very robust.
- The insights are detailed with easy to understand metrics.
- They can pull mentions across all platforms, including blog sites, news outlets, and podcasts.
- There is a significant delay in reporting due to API limitations.
- The dashboards are almost TOO customizable and the information can be dense.
- The UX could be a smoother.
- Analyzing performance of marketing campaigns to improve campaigns outcomes
- Generate content idea for any upcoming campaigns: excellence, cost saving, security, privacy etc.
- Create reports based on product feedback, determine what people like and dislike about my products, and be able to mitigate risk of new entrants in the market by tracking real time insights against competitors
- Like and dislikes include ratings and reviews
- To be aware of potential crises before they strike. These can include risks posed by employees or executives, as well as brand ambassadors and partners and vendors. Other risks come from new or changed corporate policies and those from dynamic political scenarios.
- Displaying metrics
- Visualizing data
- Highlighting specific posts
- Intuitive interface
- Simpler, less cluttered design
The Sprinklr Modern Research tool is very helpful to listen to the web and make sure your brand is heard in the right way. I am using it mostly to check on our brand, and our products and to manage communication crises if needed. Of course, you can check on your competitors also, this is very useful to check on a new point of interest.
- Listening
- Quick check-up
- Reporting
- Better way of custom reporting
- Easier way to make some topics
Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced one! Personally, I use the advanced one since we have more functions to use.
- Dashboard feature
- Easy to use
- Case level details
- Great tool for social media management
- Website speed
- Navigation on dashboard
- Scheduling of reports
- It is very expensive
May 12, 2022
The know hows of Sprinklr modern research
We use modern research to identify brand perception in local markets
- Providing audience sentiment
- Providing engagement timings for setting up content calendars
- Useful to determine hashtag strategies
- Improvement in the newsletter feature
- More details on auto imported features
- Time required to load listening dashboards
Using it to pull reports and provide insights on the social sentiment from the audience of our brand's social experience and from there add valuable insights to the business owners on what the community wants and best practice advice for marketing and advertisement. These monthly reports are the foundation to understand customer behavior, references and service experience as well as getting more insights from the sentiment of our customers.
- Advances language recognition apart from English only.
- Insightful social listening from your community.
- Great benchmark reporting with the feature to also compare your company to industry competitors.
- Integrate customer satisfaction survey.
- Auto reporting and alert on set topic groups (when a threshold of a certain mention is reached, provide insights on WHY it is increasing).
- Add AI support for response templates for agents.
May 02, 2022
A great tool for social listening!
We're using modern research to better understand conversations about our brand and identify UGC using our software. The social listening tool is also deeply interconnected with modern engagement which facilitates the moderation activities we have in place.
- Data visualization
- Easy and intuitive set up to build boolean queries
- AI involved to facilitate conversation analysis
- Mentions could be better visualized in dedicated widgets that are more adapted to reading a large amounts of mentions
- Integration of premium news sources
- Better display of authors of mentions with more information
May 02, 2022
Speaking with Experience!
Working in one of the most competitive brands in IT definitely requires a very reliable channel for us to conduct our operations. Being a manager in the social media engagement team, having access to real-time data and historical data is everything. With a user-friendly UI like Sprinklr, it makes managing and monitoring much easier. The real-time insights that we gain out of the reports are what help us drive our core metrics and KPIs on a daily basis with our frontline agents. It also helps us keep a check on the frontline productivity from time to time as we have access to real-time data from Sprinklr reporting dashboards.
- Real-time competitive.
- Insights to inform.
- Organic social strategy.
- AI for Smart Content.
- Intelligence.
- Report on business.
- Insights like sentiment.
- Alongside media metrics.
- Real-time monitoring.
- For brand risk/crisis.
- Managements.
- Lesser downtime.
- More themes on the UI.
April 08, 2022
Sprinklr Can Do It All
We leverage Sprinklr for general listening, benchmarking, and research, and then turn those insights into visualizations through the Display module. We also leverage Presentations to provide real-time updating reports for internal stakeholders. We're able to understand not only what's being said about us, but what our competitors are doing from content performance to their customer response times. This helps us understand the environment and competitive set around us much easier.
- Quick search insights
- Visualize trends through graphs, charts, and waterfalls
- Benchmark competitor response times and content performance
- Export results through multiple formats and URL links to users outside the platform
- Paid benchmarking requires an additional paid module. Understanding what's organic vs paid is difficult
We use Sprinklr to measure customer satisfaction such as food, energy, environment, and service. This allows us to see the breakdown of guest complaints and guest positive reviews.
- Breakdown of external and internal reviews.
- Use of smart algorithms to detect negative and positive insights to calculate an overall score.
- Great interface.
- Sometimes positive insights are picked up as negative.
- Sometimes external reviews are not synced or updated on the platform.
- Too many functions and tabs.
April 05, 2022
Spinklr helps in Digital Marketing campaigns. It's a dashboard for your marketing world.
Sprinklr was used as the main tool for listening to our brand as well as a competitor on Social Media. We utilize Sprinklr to track share of voice, sentiment, social media page performance, and to respond the customer question about our apps. It's also helped us to track the issue of our brand that happened on social media
- Social Listening
- Social Media Account Benchmark
- Engagement Channel
- Social Media Respond
- User Experience
- Scope of Language
- Sentiment Improvement
October 07, 2021
On Par with Other Social Listening Tools
Our marketing department is the only one that uses Sprinklr Modern Research. If we identify any key insights that are worth sharing with other Business Units, we make sure to do so. We mainly use Sprinklr Modern Research for its Social Listening functionality, which lets us keep up with keywords and trends that social users are engaging with. This helps us make informed decisions when determining content to post about, so we can make sure it's timely, relevant, and is something that social users would be interested in. It also helps us determine key insights on our various social audiences, such as who else they follow and what their main interests are.
- Customization.
- Robust data.
- Comprehensive insights.
- Not intuitive.
- Can be hard to find things.
- Can be difficult to set up custom dashboards.
August 03, 2021
The better way to interpret customer data at scale
It gives us a better understanding of feedback on our products and services so that we can capitalize on unmet customer needs. The AI engine helps us transform the real-time voice of the customer data into actionable insights and share this data across the entire organization to fuel collaboration and innovation.
- Provides real-time insights on current events and competitor's strategies
- Interpretation of customer data
- Helps in identifying opportunities and building smarter strategies.
- It's a complicated process to set up reporting and analytics
May 17, 2019
Great product, more customer support needed
It's being used by multiple parts of the business, multiple different teams, around 20 users overall.
It solves a number of business problems, predominantly around us organizing our social media better - pushing out campaigns, measuring performance, etc. We are just starting to move into areas where we can also use it to listen to social chatter.
Different departments are using different packages and elements of the product - which is great, but also a challenge because not everyone is aware of the full capabilities.
It solves a number of business problems, predominantly around us organizing our social media better - pushing out campaigns, measuring performance, etc. We are just starting to move into areas where we can also use it to listen to social chatter.
Different departments are using different packages and elements of the product - which is great, but also a challenge because not everyone is aware of the full capabilities.
- Easy to use - clear interface.
- Reliable, fast.
- Clear and easy to understand metrics.
- Social listening has been expensive and hard to implement up until now.
- Customer service patchy - different levels of support for different teams.
- Reporting can be complicated to set up.